2015 Consumer Management Retail Trends 
Indigo 9 Digital
NOVEMBER 16, 2023
By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.
Indigo 9 Digital
DECEMBER 6, 2023
Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. Walmart, for example, became the largest seller of organic food in the United States in 2015 more than a decade after the first Shake Shack opened. For many retailers success or failure has to do with timing.
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Indigo 9 Digital
JANUARY 12, 2023
Hedge fund manager Edward Lampert, who is also Sears’ former Chairman and CEO and largest shareholder, purchased the company in bankruptcy proceedings for only $5.2 He foresaw that America’s growing railway infrastructure could be used as a way to send goods to consumers in rural communities that lived far away from stores.
Indigo 9 Digital
SEPTEMBER 7, 2022
Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. While stores will always have value all brands are rethinking how best to serve their consumers digitally. In 2015 Farfetch purchased Browns, a luxury fashion boutique in London.
Indigo 9 Digital
MARCH 9, 2023
Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?
Indigo 9 Digital
MARCH 31, 2023
It joins a slew of American retailers that came to Canada but decided not to stay. The most famous exit of all time is when Target abandoned 133 stores in 2015 after failing to make the model work after only two years in Canada. More brands are selling direct to consumer. So the question is, is it us or is it them?
Rangeme
JANUARY 27, 2022
Smaller brands that are more authentic are gaining share,” says Emile Santos, managing director and partner of L.E.K. According to market research company Kantar, 44% of British male consumers care about maintaining their appearance so across the Atlantic, the men’s BPC picture is the same. Man-shopping. In the U.S.,
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