How pop-ups helped inform Kat the Label’s new flagship store in Melbourne
Inside Retail
NOVEMBER 29, 2022
Founder and designer Kate Nixon said that the business started in Byron Bay in 2015, with her hand-making lace bralettes and posting products online. Nixon attributed this to consumers being online more and having more time to shop, as well as the growth of the lingerie and sleepwear industry throughout this period.
Let's personalize your content