Remove 2015 Remove Bundled Pricing Remove Marketing Remove Promotions
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How to Price for Long-Term Growth and Profit

Wiser

We tend to think of pricing as its own distinct practice. You develop a product, produce it, promote it, and sell it. In reality, a pricing strategy needs to be baked into the entire process. You can’t create a product without understanding where it fits into the market. Cost-Based Pricing. Bundle Pricing.