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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study. This new way of shopping is a powerful retail trend toward simplifying, speeding and improving the online shopping experience.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Since the hot dog stand was so popular Meyer decided to bring the stand back to the park for two more summers before deciding to open the first Shake Shack location in Madison Square Park in 2004. One of the reasons Shake Shack took off is because there weren’t a lot of similar options at the time. Find the white space.

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The Perfume Shop Unveils Enhanced Experiential Store in Colchester

365 Retail

The Colchester location boasts a contemporary layout and introduces several new features. The new store is equipped with energy-efficient LED lighting, aligning with the company’s goal to reduce energy consumption by 30% by 2030 compared to 2015 levels.

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Top 8 Retail Events to Keep an Eye On in 2024

V Count

Before we dive into specifics of each event, it’s beneficial for retailers to understand why they should attend these gatherings. In the remainder of this post, we’ll take a chronological look at this year’s significant events and their dates. Why Should Retailers Participate in These Organizations?

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

The prevailing wisdom at the time which hasn’t gone completely away is that you can’t translate a high touch experience, one often involving thousands of dollars, online. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

It joins a slew of American retailers that came to Canada but decided not to stay. The most famous exit of all time is when Target abandoned 133 stores in 2015 after failing to make the model work after only two years in Canada. If you wanted to buy a new outfit for work or for a party there weren’t many choices at that time.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Most things that seem easy are not easy at all. If you want to know how Nike has grown into an iconic brand then take a look at five of its strategies for success. Today the idea of signing Michael Jordan seems obvious but at the time it was a risky move for Nike which didn’t have the money to afford the deal. Take risks.