Indigo 9 Digital

NOVEMBER 16, 2023

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Indigo 9 Digital

FEBRUARY 28, 2023

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. Do you like this content?

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

MARCH 11, 2022

If you are looking for ideas to boost the customer experience in your business then consider these 10 tried and true examples of how great brands give customers experiences to remember. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts.

Customer Experience 52

Customer Experience Loss Prevention Employee Engagement Wholesale 52

Indigo 9 Digital

JULY 21, 2023

In the beginning beverage maker Dirty Lemon like many direct to consumer brands used Facebook and Instagram to market its products. But over time Dirty Lemon found that the success many brands found using Facebook and Instagram marketing attracted many competitors leading to higher customer acquisition costs.

Returns 52

Returns Advertising Consumer Wholesale 52

Indigo 9 Digital

MARCH 9, 2023

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. After Walmart suffered its first decline in sales in 2015 since 1970, it realized it had to be more aggressive. A growing online marketplace and advertising business. I do it naturally.

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

FEBRUARY 13, 2023

But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. By 2018 goop had over 8 million subscribers. Paradoxically, going into a crowded market can feel easier. Entering a niche market is much scarier.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Store Growers

MAY 1, 2019

Email marketing. Source: Wolfgang KPI Report (2018). Notes: study with over 250 million website sessions and over €500 million in online revenue between July 2017 – June 2018. Source: Wolfgang KPI Report (2018). Tablet: 10% (vs 18%). Source: Wolfgang KPI Report (2018). Facebook Ads. Organic: 43%.

Shopping 51

Shopping Advertising Merchant Services Checkout 51