Analysis: Why does Shein continue to escape scrutiny?
Inside Retail
APRIL 28, 2021
In 2015, the Nanjing-based company shortened its brand name to Shein and adopted the slogan “She in, shine out”. Shipments to US shoppers typically take 10 to 15 days, as products are first shipped from China to a warehouse in Los Angeles, before being sent out via the regular post. Shein’s inclusive strategy makes a lot of sense.
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