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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

NOVEMBER 20, 2022

According to Schmidt and Thomasz, the brand has developed a dedicated following, with Australian singer, actor and personality, Sophie Monk, counted among them. Thomasz told Inside Retail that she started commenting on the brand’s Instagram posts, which the pair jumped on right away. “We That sort of impact was gold.”.

Accessories 130
Accessories Boutique Wholesale Marketing 130
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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

DECEMBER 29, 2021

In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1% of its total revenue in 2020.

Beauty and Health 290
Beauty and Health Consumer Marketing Management 290
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