From frumpy to fashionable: the triumphant turnaround of M&S Clothing
Retail Gazette
DECEMBER 20, 2023
In what the retailer called a “significant milestone for the category”, this autumn M&S unveiled its first dedicated menswear campaign since 2015. Former chief executive Rowe had said on multiple occasions that the retailer was too promotional – meaning shoppers had come to expect discounts.
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