category consumer-protection 
Indigo 9 Digital
MARCH 31, 2023
The most famous exit of all time is when Target abandoned 133 stores in 2015 after failing to make the model work after only two years in Canada. But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. More brands are selling direct to consumer.
Wiser
FEBRUARY 22, 2021
This can leave you wondering where that sweet spot is to maximize sales, keep shoppers happy, and protect your brand image and margins. It also gives you a reference to how you want to position your products and brand in the market for the same or similar products. Go beyond the prices and take other competitive factors into account.
Expert insights. Personalized for you.
97 
Let's personalize your content