Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. The sisters worked in the same airline company, before starting a boutique store in 2015.

Accessories 130

Accessories Boutique Wholesale Marketing 130

Inside Retail

NOVEMBER 13, 2022

Founded by Chiam Sing Chuen and Samuel Loo in 2015, Naoki Matcha is a Singapore-based brand that specialises in selling matcha tea online. Naoki Matcha has experienced a meteoric rise since the founders first started selling their products on Amazon.com in 2016. Now, it sells a few tonnes of matcha each year in its three main markets.

Accounting 130

Accounting Marketing Consumer ATS 130

Small Biz Trends

SEPTEMBER 7, 2022

The Halloween season is also a prime opportunity for a successful marketing campaign. Even a small business benefits from marketing with a Halloween theme, including gaining the following advantages: Attract new customers – Halloween touches a massive market. There’s nothing new about Halloween marketing campaigns.

Advertising 137

Advertising Promotions Marketing Clienteling 137

Small Biz Trends

MAY 18, 2021

As the resale market continues to grow, it is proving to be an excellent way to make money. Small businesses can use websites such as StockX for buying and selling, and start to capture some of the resale market. At its core, StockX is a resale market used for authentic sneakers (i.e., What is StockX? collectible sneakers).

Payment Services 131

Payment Services Shipping Accounting Thrift Store 131

Indigo 9 Digital

APRIL 19, 2023

To get more customers to opt for carryout Domino’s employs what it calls a “fortressing” strategy where it tries to locate many stores within the same market so customers do not have to go very far to get their pizza order. In 2016 Domino’s Pizza was the first company to complete a commercial drone delivery of pizza.

Consumer 98

Consumer Marketing Retail Trends Accounting 98

Indigo 9 Digital

MARCH 31, 2023

The most famous exit of all time is when Target abandoned 133 stores in 2015 after failing to make the model work after only two years in Canada. But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. So the question is, is it us or is it them?

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Store Growers

JULY 14, 2021

2021 marks my 10 year anniversary as an independent consultant. Thinking back about these 10 years, I realized a lot has happened! In that company, I had been doing all kinds of online marketing things. I went to the headquarters of that company and did a whole presentation on what they could do to improve their marketing.

Management 81

Management Accounting Marketing ATS 81