Inside Retail

NOVEMBER 20, 2022

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. Monk tagged the brand on her Instagram account around 2019, and there was a huge spike in traffic to the website and sales. “We At the time, everyone wore big glasses, as reflected by shows like The Kardashians.

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Accessories Boutique Wholesale Marketing 130

Inside Retail

OCTOBER 13, 2021

Politix has been undergoing a slow and steady digital transformation since 2015, when the Melbourne-based menswear retailer first started selling products online. I work across a male and a female brand within Country Road Group, and it’s kind of chalk and cheese in that sense,” said Watson, who is also head of digital at Witchery. “It’s

Shopping 130

Shopping Apparel Shipping Accounting 130

Small Biz Trends

SEPTEMBER 7, 2022

An installment in a now-iconic Reese’s series of commercial videos, the ad was a highlight of the 2016 dark and spooky season. Always ready with at least one new campaign each Halloween season, Hershey’s didn’t disappoint with this ad for its seasonal Vampire Kisses. You can create a FREE account to get started today.

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Advertising Promotions Marketing Clienteling 137

Retalon

JUNE 19, 2017

With an ERP system from Aptos and integration of Retalon’s predictive analytics platform, TPS is now able to calculate demand at the store, DC, and e-commerce levels. To mitigate the ill effects of seasonality, the merchant has implemented a system to account for all seasonal peaks, moving events, promotions, and even weather changes.

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Merchant Services Specialty Retailers Inventory Management Promotions 32

Store Growers

JULY 14, 2021

I’ll share some of the lessons I learned as I became better at my craft and better at business in general. My hourly rate at this point? $30/hour. Even if you’re successful at this strategy, the “success rates” are so low that you’ll have to deal with rejection most of the time. Let’s get started!

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Management Accounting Marketing ATS 81

Store Growers

MAY 1, 2019

Tablet: 12% (vs 13%). 12+ sessions: 100%. Source: RJMetrics Ecommerce Growth Benchmark (2015). Mobile visitors convert at almost half the rate of desktop visitors. If your visitors don’t buy, have a look at the add-to-cart rates for your store. Source: RJMetrics Ecommerce Growth Benchmark (2015).

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Shopping Advertising Merchant Services Checkout 51

Store Growers

MAY 16, 2019

In this latest installment of Google Ads Aces, we’re going to take a look at Away. Started in 2015 by two former Warby Parker executives, the company has truly disrupted an industry. It was a collection of travel stories put together by 40 different people, all people with at least some influence. Away is close at 5%.

Advertising 52

Advertising Returns Marketing Shopping 52