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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

Having a store within your store to feature products from another retailer is a classic play retailers use to increase traffic and sales. There are many retailers pursuing this strategy right now. Sephora has announced a partnership with Kohl’s which will see more than 850 Sephora shops inside of Kohl’s stores.

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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

With companies like Shopify it has never been easier to set up shop online. Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. million on “refunds, returns, and discounts” in 2018.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. First Amazon disrupted traditional brick and mortar shopping by selling online then many entrepreneurs followed suit hoping to grab a piece of the pie. Do you like this content?

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

By Tricia McKinnon Did you know that at one time Sears was the largest retailer in the world? During that time Sears was so dominant its sales represented 1% of the entire United States’ economy with two thirds of Americans shopping there. That was back in 1969. billion and $32.6 billion respectively. Do you like this content?

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

With online shopping the options for where you can purchase products and services are endless. Because a customer believes they are getting an uncommon deal they are more likely to spend more during the duration of their shopping trip. Macy’s is now adding small Toys “R” Us shops in 400 of its stores this year.

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

With this is mind a number of Nordstrom stores offer a wide variety of services including: shoe repairs, personal styling, gift wrapping, a place to drop off online returns from other retailers, onsite alterations and tailoring, charity donation drop off, dry cleaning, merchandise monograming, and an endless array of beauty services.