Retail TouchPoints

DECEMBER 31, 2021

How Marketers can Approach Spend Strategically. For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

Marketing 317

Marketing Marketing Spend Brand Management Consumer 317

Inside Retail

MARCH 27, 2023

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. It was all about boosting in-store shopping. per cent year-on-year,” he told Inside Retail. billion by 2026 from just US$481 million in 2022.

Merchant Services 130

Merchant Services Payment Services Marketing Spend Finance 130

Inside Retail

JULY 21, 2021

We work with thousands of brands to drive a better return on their marketing spend by connecting them to shoppers at the right moment meeting and exceeding consumer expectations and only charging retailers for performance,” explains Wilson. Cashrewards pioneered cashback in Australia, launching in 2014 and has been growing ever since.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Indigo 9 Digital

NOVEMBER 16, 2023

With companies like Shopify it has never been easier to set up shop online. Casper Casper is another direct-to-consumer brand onlookers have watched closely since it launched in 2014. That is significantly higher than what companies typically spend on sales and marketing. But is it really as easy as it looks? of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98