2014, Management, Marketing Spend and Returns

“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

MARCH 27, 2023

According to Eddy Han, general manager of ShopBack Malaysia, 2023 will be a year of growth for the brand. “We Things are looking up Han noted that the company’s growth has been helped by the return of travel after borders were reopened, and also by brands investing in their omni channel offerings and optimising their marketing spending.

Merchant Services

Merchant Services Payment Services Marketing Spend Finance

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

NOVEMBER 16, 2023

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? We will need to generate and sustain increased revenue and manage our costs to achieve profitability. That is significantly higher than what companies typically spend on sales and marketing.

Consumer

Consumer Returns Advertising Marketing

Experience Retail Today

“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Why Direct to Consumer Brands Struggle with Profitability

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