How Miss Amara turned a playmat into a design-led success
Inside Retail
APRIL 23, 2025
I wanted something that would seamlessly complement your home just like a rug would truly nothing available on the market fit the brief, Weller told Inside Retail. It was clear from this small first drop that we were onto something, she added. Every playmat I looked at was very obviously a playmat, and felt or looked like plastic.
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