How Miss Amara turned a playmat into a design-led success
Inside Retail
APRIL 23, 2025
It was clear from this small first drop that we were onto something, she added. Since its launch in 2014, the company has grown to a team of more than 70, reached $23 million in annual revenue, and expanded into New Zealand, Hong Kong and the US. What started as a personal passion turned into a breakout success.
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