Inside Retail

APRIL 3, 2023

According to Volley’s partnership manager Renee Jaeger, the NGA approached the brand after seeing Volley’s Wear it with Pride campaign. Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands.

Accessories 244

Accessories Wholesale Management Brand Management 244

Inside Retail

AUGUST 5, 2021

Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014.

Telecommunications 130

Telecommunications Management Brand Management Accounting 130

Retail TouchPoints

DECEMBER 31, 2021

For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers. Brady Donnelly is Managing Director at Sela , a PCA Group company.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321