Inside Retail

APRIL 3, 2023

Opening up again Volley – which was sold by Pacific Brands to private equity firm Anchorage Capital in 2014 following a collapse in sales – has managed to transform its reputation as a ‘daggy’ shoe company. In 2019, Volley’s brand manager John Szwede told News.com.au

Accessories 244

Accessories Wholesale Management Brand Management 244

Inside Retail

AUGUST 5, 2021

He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014. Carousell appoints new managing director for Hong Kong. Singapore-based online marketplace Carousell has appointed Kevin Huang as its new managing director for its Hong Kong operations. Online platform OnTheList gets new brand manager.

Telecommunications 130

Telecommunications Management Brand Management Accounting 130

Retail TouchPoints

DECEMBER 31, 2021

For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers. Retailers, surprisingly, now have a benefit over DTC.

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Marketing Marketing Spend Brand Management Consumer 319