Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. It’s really hard to acquire customers online,” said Sucharita Kodali, a retail analyst at Forrester. Competition for the new wave of mattress companies was quite fierce.
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