Why Direct to Consumer Brands Struggle with Profitability
Indigo 9 Digital
NOVEMBER 16, 2023
“The challenge is that it’s an unprofitable consumer-facing company in the retail space, and the retail space isn’t fundamentally growing.” Casper Casper is another direct-to-consumer brand onlookers have watched closely since it launched in 2014. Take department store Kohl’s, last year its marketing costs were only 4.9%
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