‘Surf Hippie’ Lifestyle Brand Faherty Unifies Physical and Digital Data to Enhance Omnichannel CX
Retail TouchPoints
JUNE 29, 2021
Launched by twin brothers Alex and Mike Faherty in 2013, the premium “surf hippie” lifestyle brand currently operates 25 stores and sells into 300 specialty outlets. Having the NewStore platform at the core of our retail operations will allow us to create great shopping experiences that, like our products, last a lifetime.”.
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