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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. Influencer marketing isn’t what it was in 2013 or 2014, where you gave someone a product and they sold it for you,” Dulay said. But don’t count YouTube out. Know what your goal is.

Marketing 266
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Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

But most of TikTok shops and YouTube native checkout and these other experiences are what we would call video commerce. I think there’s use cases where native checkout in video makes a lot of sense. And even video commerce is not a very big thing.