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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. In 2013, the duo, who have come to be known as the godfathers of effectiveness, published their book The Long a n d Short of It which called out brands for being too focused on short-term metrics. billion and $1.6

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Jason & Scot Show Episode 292 – Q1 2022 Recap (Live)

Retail Geek

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). Episode 292 of the Jason & Scot show was recorded on Wednesday June 8, 2022. Transcript.

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. Blakely Lively discovered how hard it is to crack the direct to consumer space when she launched her lifestyle website called Preserve in 2014. Build a loyal following before you monetize.

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Jason & Scot Show Episode 319 Amazon Q1 2024 Results

Retail Geek

Episode Summary: In this episode, Jason “Retailgeek” Goldberg and Scot Wingo dive deep into Amazon’s first quarter results for 2024, analyzing the company’s performance in various segments such as retail, offline and online sales, marketplace, AWS, and advertising. Scot: [2:11] They did.

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Jason & Scot Show Episode 316 Annual Predictions 2024

Retail Geek

No Live Streaming Commerce Still not meaningful in US in 2023 (less than 5% of social commerce in US) Yes Jason Total Score: 3 of 5 Scot : Amazon uses this 2022 setback/slowdown/reversion to the mean for a public resetting of expectations, but behind the scenes they take share and raise the bar on shipping. Jason: [11:09] Yeah.

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Jason & Scot Show Episode 289 – ShipBob Co-Founder and CEO Dhruv Saxena

Retail Geek

ShipBob is a tech-enabled third-party logistics provider (3PL) that fulfills e-commerce orders for direct-to-consumer brands. Episode 289 of the Jason & Scot show was recorded on Friday March 18, 2022. Scot: [11:00] It’s not illegal if you don’t get caught. Transcript. Dhruv: [10:56] Yeah you know it.