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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

retail media market, in large part due to its head start; in fact, some would argue Amazon actually started it all when it launched its advertising platform in 2012. Amazon already captures more than three-quarters of the U.S.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

Visuals were a natural part of the process when shopping was done in person, but with the rise of ecommerce, they have become an additional task on retailers’ to-do lists — something that has to be created, formatted, edited and uploaded. But the growth we’ve seen in AI in the last year shows that this time it’s different.

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

While helping her friends decorate their first apartments in New York back in 2012, Kaye began to explore the different home goods brands that were out there and saw that there was a much left to be desired design-wise.

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Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores

Retail TouchPoints

Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. Our vision is that, on a 10-year horizon, customers won’t have to choose between shopping online or in store; it’ll be one single, unified mode, powered by Instacart.

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Website Bugs are Costing you Customers: Here’s How to Stop Them

Retail TouchPoints

A 2012 Nielsen report suggests that testing with just five users can uncover most usability issues, but this only works if your user groups arent very distinct from each other. Applause reported that in 2024, 41.7% of businesses only conducted tests during the testing phase of the software development lifecycle (SDLC), and just 7.1%

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Andrew Miles on how Sam’s Club quietly won China’s retail game

Inside Retail

Miles joined Sam’s Club China in 2012. Every cloud store is tied to a parent club, which functions 24 hours a day: daytime for in-store shopping, nighttime for packing and dispatching fresh goods to the clouds. That app became the company’s primary interface for shopping, data collection and personalised communication.