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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

retail media market, in large part due to its head start; in fact, some would argue Amazon actually started it all when it launched its advertising platform in 2012. Amazon already captures more than three-quarters of the U.S.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

Visuals were a natural part of the process when shopping was done in person, but with the rise of ecommerce, they have become an additional task on retailers’ to-do lists — something that has to be created, formatted, edited and uploaded. But the growth we’ve seen in AI in the last year shows that this time it’s different.

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The Ethical Shopping Journey

Retail TouchPoints

One of my first jobs was at The Body Shop. It was the early 1990s, and the store was situated in a shopping mall. In addition to soaps that smelled like various types of fruit and lip balms in small pots, The Body Shop was known for its values. At the time, there was no online shopping. Processed with VSCO with a9 preset.

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

While helping her friends decorate their first apartments in New York back in 2012, Kaye began to explore the different home goods brands that were out there and saw that there was a much left to be desired design-wise.

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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free.

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