2012 Planning Shipping Target Market 
Retail TouchPoints
OCTOBER 13, 2022
“But just because they had a great idea to start doesn’t make them the de facto target market. While the brand’s venture into brick-and-mortar was initially halted due to the COVID-19 pandemic, the brand successfully expanded into additional categories , including activewear, while physical store plans were put on hold.
Retail Gazette
DECEMBER 20, 2023
M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. ” A new M&S clothing team Another key factor in its transformation has been the team running the ship. What next?
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