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Personal care brand Ethique concentrates on raising the bar

Inside Retail

Brianne West founded zero-waste beauty and lifestyle brand Ethique in her kitchen in Christchurch back in 2012, while completing her science degree. Ethique is now in 24 markets globally, with 4500 stockists around the world. Today, the US, UK, Australia, New Zealand and Japan are Ethique’s top-performing markets.

Marketing 130
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20 Halloween Ads to Inspire Your Own

Small Biz Trends

The Halloween season is also a prime opportunity for a successful marketing campaign. Even a small business benefits from marketing with a Halloween theme, including gaining the following advantages: Attract new customers – Halloween touches a massive market. There’s nothing new about Halloween marketing campaigns.

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Dollar General promotes 18 executives

Mass Relators

She has held roles of increasing responsibility, most recently as vice president, human resources for DG’s retail organization since 2021 and was named to the Mass Market Retailers Most Influential Women list in 2023. She was named to the Mass Market Retailers Most Influential Women lists in 2022 and 2024.

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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

Tony Florence, a venture capitalist and goop’s first institutional investor has said : “Gwyneth was super sophisticated in how she thought about the market opportunity.” If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. The t-shirt quickly sold out.

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Are London’s West End flagship stores just expensive billboards?

Retail Gazette

But with footfall still lagging pre-pandemic levels – The New West End Company data showed that visitor numbers last year dropped 11% on 2019 – and the cost of doing business increasing, how profitable are these new flagships? Frasers Group-owned Flannels is overt about the marketing value of its £10m Oxford Street flagship.