Retail TouchPoints

OCTOBER 13, 2022

When planning their strategy for growth, DTC brands can choose to: Increase distribution channels through avenues such as wholesale partnerships ; Expand their product assortments ; Use additional marketing channels ; and Build a community of like-minded consumers. Reaching an international clientele is a major milestone for any brand.

Wholesale 248

Wholesale Consumer Clienteling Location 248

Small Biz Trends

SEPTEMBER 7, 2022

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. According to the National Retail Federation, more than 95% of Americans planned to make a Halloween-related purchase in 2021. Take note of this 2012 online ad for Cadbury’s Halloween-themed Screme Egg.

Advertising 137

Advertising Promotions Marketing Clienteling 137

Inside Retail

JUNE 9, 2021

Elio’s passion for hairdressing soon amassed a dedicated clientele, and the single salon quickly expanded into multiple locations. In 2012 Anthony Nappa saw a business opportunity to support his father’s salons by offering an online shopping experience hosting premium quality products; Oz Hair & Beauty was born.

Clienteling 130

Clienteling Shopping Customer Experience Location 130