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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

When Snapchat first hit the scene back in 2011 it was an instantaneous hit with younger audiences because it offered something that was almost impossible to find on the internet — transience. AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels. They’re for people who see the world the way they do.” Read the article.

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Following $40 Million Funding Round, MeUndies Eyes Omnichannel Growth

Retail TouchPoints

When describing the essence of modern direct-to-consumer (DTC) brands, words like “digitally native,” “quirky,” “edgy” and “creative” are often used. Founded in 2011, MeUndies initially stood out with its bold, colorful and pop culture-infused prints as it acquired a loyal customer base through social media.

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