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The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow

Indigo 9 Digital

FEBRUARY 13, 2023

In 2011 Paltrow published a cookbook called My Father's Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness. goop also entered the clean beauty space early. In 2015 goop published a post about beauty products without endocrine disrupters and formaldehyde that generated a lot of website traffic.

Beauty and Health 98
Beauty and Health Consumer Advertising Marketing 98
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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

MARCH 31, 2023

Luxury consignment shop TheRealReal which is mostly online launched in 2011 and brought in $1.2 It’s a massive store that sells mostly clothing, footwear and beauty products. The trend towards smaller store formats arose well after Nordstrom made its initial plans for the Canadian market. Last year Farfetch brought in $4.1

Apparel 97
Apparel Department Stores Wholesale Beauty and Health 97
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