The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow
Indigo 9 Digital
FEBRUARY 13, 2023
In 2011 Paltrow published a cookbook called My Father's Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness. goop also entered the clean beauty space early. In 2015 goop published a post about beauty products without endocrine disrupters and formaldehyde that generated a lot of website traffic.
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