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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Starbucks, the largest coffee company in the world, also has one of the best digital businesses in all of retail. Starbucks foresaw the transition to mobile ordering long before others in the industry and is reaping the benefits with its digital sales accounting for about a quarter of all sales. Do you like this content?

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

Luxury consignment shop TheRealReal which is mostly online launched in 2011 and brought in $1.2 A trend that has been in place over the last several years is that luxury brands continue to open their own stores and bolster their own eCommerce capabilities. Why should a brand sell wholesale when it can sell directly to its customers?

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