Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’
Retail TouchPoints
MARCH 31, 2023
When Wish debuted in 2010 it took the U.S. Wish has been in the midst of a massive turnaround effort for more than a year now, and in summer 2022, the app reintroduced itself to consumers with a rebrand and major marketing blitz. And this is just the first of in a series of shopping events Wish has planned for 2023.
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