How charity shops became cool
Retail Gazette
JULY 12, 2023
The concept is the brainchild of Wayne Hemingway MBE, founder of British fashion brand Red or Dead and Maria Chenoweth, CEO of TRAID, and is a destination where people can shop the best of charity retail all in one place. M&S sends unsold stock to charity partners Oxfam, Newlife or SmartWorks.
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