As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization
Retail TouchPoints
AUGUST 3, 2022
As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. Targeted marketing. Targeted email. How do you engender loyalty with these customers?”
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