Are rental platforms making a fashionable comeback?
Inside Retail
AUGUST 5, 2025
Rent The Runway launched in the US in 2009, reaching unicorn status 10 years later. Rental is still largely confined to occasionwear, and is still working to overcome the operational complexities – both perceived and real – of short-term use, like two-way shipping and dry-cleaning between transactions,” she explained.
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