Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores
Retail TouchPoints
JUNE 7, 2023
As the oldest members of Gen Z move into their mid-20s and the youngest enter their teen years, personal finance concerns are high on their list of worries. Gen Z also cites convenience as a key reason for shopping online: 30% like the ability ecommerce gives them to compare prices and shop from anywhere and at any time.
Let's personalize your content