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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

Back in 2009 it launched its mobile app. Then it began offering in app payments in 2011. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work.

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Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Indigo 9 Digital

By Tricia McKinnon I have long wondered how Starbucks has been able to consistently provide such great customer service. While everyone understands the importance of great customer service in reality it is extremely difficult to achieve even if a retailer only has one store. Back in 2009 it launched its mobile app.