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During her career, Sullivan also worked with The Stride Rite Corporation as COO and held consumer brandmanagement and sales roles at companies including M&M/Mars and The Mennen Company. Schmidt joined Caleres in 2009 as the company’s SVP and General Manager of Image Brands, becoming President of Contemporary Fashion in 2010.
Brown has been a brandmanager at True Alliance since 2009, most recently managing the Ben Sherman brand. In that role, he was responsible for product sourcing, buying, design, marketing, wholesale and retail sales, brand positioning and organisational development.
Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brandmanagement firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group. In 2014, men’s apparel brand Jos. Bank and Men’s Wearhouse agreed to merge and form Tailored Brands.
For example in the UK, for the launch of Lush x Stranger Things, Lush had its most engaged tweet of all time, since the brand account was created in 2009, when posting a sneak peek. explains Melody Morton on the synergy between the brands.
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