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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper. In 2018 Casper spent $80.7

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

It seems like a misnomer that someone will place an order online at home and then will put on their jacket get into their car and go to pick it up. Take a look at Target. That sentiment was echoed when Walmart CFO Brett Briggs said : “it is a big advantage being an omnichannel retailer and I think that is showing right now.

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7-Eleven's Strategy for Success

Indigo 9 Digital

By Tricia McKinnon If one thing is true about retail it’s that change is a constant. You can grab a craft beer at 7-Eleven or have Instacart deliver snacks from 7-Eleven to your home. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.

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Target’s eCommerce Strategy, Why it’s Outperforming

Indigo 9 Digital

Take a look at what Target has been up to and see why it is leading in eCommerce. It is not a coincidence that many of the retailers that are performing well offer one stop shopping. Shopping with fewer retailers also means you pay less in delivery fees. One stop shopping. An omni-channel offering.