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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We million this year.

Marketing 251
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How Target Built 10 Billion Dollar Private Brands

Indigo 9 Digital

Back in the early 2000s Target was known for its cheap chic clothing but by the time the recession hit in 2008 and 2009 Target had lost its way. By 2017 Brian Cornell, Target’s CEO announced an ambitious turnaround plan for Target and one of his key initiatives was to introduce new private label brands.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

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5 Ways Dollar Stores Make Money & Beat the Competition

Indigo 9 Digital

The areas where dollar stores have flourished are often known as “food deserts”, markets where consumers are many miles away from a grocery store or a big box chain such as Walmart but they still need a place to buy household items and food at affordable prices. Do dollar stores use savvy pricing tactics or do they mislead consumers?

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8 Things You Need to Know About Block (Formerly Known as Square)

Indigo 9 Digital

First there was Square which was founded in 2009. In 2021 $10 billion worth of Bitcoin transactions flowed through Cash App and more than 10 million Cash App users have used the app to buy Bitcoin since 2018. New ideas are found at intersections, and we believe there’s a compelling one between music and the economy.

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Over a decade ago in 2009 it launched its mobile app. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Consumers don’t always want to pay for delivery fees or wait for an order to be dropped off.

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Retailers Sue Fed Over Failure to Follow Congress’ Direction on Debit Card Swipe Fees

VMS

(PRESS RELEASE) WASHINGTON — Retailers have filed a lawsuit seeking to have the Federal Reserve lower its 10-year-old cap on “swipe” fees banks charge to process debit card transactions, saying the agency wrongly applied federal law and that merchants have paid billions of dollars more than intended by Congress while banks’ costs have fallen.