The Adoption of Pop-Up Stores by Luxury Brands
Retail Focus
FEBRUARY 8, 2024
Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer. This event served as a catalyst for the popularisation of pop-up retail, captivating large brands like AT&T, Levi Strauss, and Motorola, who recognised the potential of these temporary stores to engage young demographics in innovative ways.
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