Indigo 9 Digital

APRIL 5, 2022

Taobao is the largest online shopping marketplace in China. Tmall.com spun off from taobao.com in 2008 to connect higher-end brands with consumers. It is a wholesale marketplace where manufacturers, trading companies and resellers trade goods in large quantities. Launched in 2010 AliExpress is a global retail marketplace.

Merchant Services 52

Merchant Services Payment Services Wholesale Advertising 52

Indigo 9 Digital

SEPTEMBER 7, 2022

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. Farfetch, which launched its luxury goods online marketplace more than a decade ago in 2008, clearly had a vision of what online luxury sales could be before many woke up to this reality.

Boutique 98

Boutique Fashion Customer Experience Markdowns 98

Indigo 9 Digital

MARCH 31, 2023

If you didn’t want to spend too much money you could shop at Macy’s or Sears. Or if you wanted to spend a lot more you could shop at Nordstrom, Neiman Marcus or Saks Fifth Avenue. In the upper end companies like Farfetch have taken sales away from retailers like Nordstrom. There were even fewer choices in Canada at that time.

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97

Indigo 9 Digital

FEBRUARY 28, 2023

This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% of retail sales in 2022 in the United States. While shopping online is convenient there is still a lot of friction in the shopping process. Reduce friction in the shopping process. Still not convinced?

Advertising 98

Advertising Returns Consumer Promotions 98