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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Having a wide range of fulfillment options, including delivery to home, collection from store – and by using stores for fulfillment – allowed Walmart to ramp up capacity in a way that many other players struggled to do. billio n of all click and collect purchases made in the United States in 2021 are fulfilled by Walmart.

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Brand Loyalty is Put to the Test

Rangeme

Since the 2008 recession, consumers started to look for brands and products that offer better value for money. A McKinsey survey cited better prices or promotions (30%), better value (25%) and better shipping or delivery costs (15%) as factors driving consumers to try new brands. Why consumers are no longer loyal to brands.

Consumer 105
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Target’s eCommerce Strategy, Why it’s Outperforming

Indigo 9 Digital

Consumers can shop at a Walmart or a Target and get most of their weekly needs fulfilled without having to shop at multiple stores. Aggregating all of these benefits, our second-quarter average unit costs for digital fulfillment was approximately 30% lower than a year ago [in 2019]. Do you like this content? Same day services.