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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” But the meteoric success on TikTok of the 3D puzzle game Kanoodle (first introduced in 2007) took everyone by surprise.

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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

e.l.f’s strategy is not lost on the analysts covering the beauty sector with Olivia Tong, managing director and senior consumer staples analyst at Raymond James saying that “we think…[e.l.f.] is one of the best positioned in beauty because they have relatively manageable price points and still a lot of market share opportunity to gain."

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Interview with Kari, Creator behind Lotus and Clift

Hello Small Shop

Wisconsin born and raised and the oldest of four, I moved to Florida in my early 20’s and shortly after I met my husband (married in 2007) and we started this thing called life. In 2012, I quit my full time job as an HR Manager to stay home with our first born and finish my bachelor degree. I was loving it. I learned so much from them.

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