Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller
Retail TouchPoints
AUGUST 24, 2023
Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior Brand Manager at the company, said they’ve “been quadrupling our business month over month since.” But the meteoric success on TikTok of the 3D puzzle game Kanoodle (first introduced in 2007) took everyone by surprise.
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