Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand
Retail TouchPoints
JANUARY 30, 2025
But recently, a lesser-known division of Gordon Brothers found itself in the spotlight when the company sold the iconic British brand Laura Ashley to brand management firm Marquee. The deal was managed by Gordon Brothers Brand Division, which had spent the previous four years revitalizing Laura Ashley after its 2020 bankruptcy.
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