How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS
Retail TouchPoints
MARCH 1, 2024
“The stronger the commitment shown by the customer, the stronger the retargeting,” said Ken Natori, President of Natori in an interview with Retail TouchPoints. That’s much more useful [data] than the first consumer. Natori’s retargeting campaigns make use of data gleaned from the on-site behavior of the consumers being retargeted.
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