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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. is one of the best positioned in beauty because they have relatively manageable price points and still a lot of market share opportunity to gain." s chief marketing officer. “A CEO Tarang Amin.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

Walmart saw a future in discount retailing and aggressively went after that market chipping away over time at consumers that once would have shopped at Sears. Most mid-priced retailers like Sears or JCPenney or Gap are struggling not just because of poor assortments but due to consumer economics. billion and $32.6

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6 of the Best Ways to Retain Customers in Retail

Indigo 9 Digital

Think about your favourite retailer. Apple is the largest company in the world with a market capitalization of over a trillion dollars. Market research doesn’t help. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4.