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Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

That weapon is an immensely valuable yet often underappreciated asset: data capital, specifically around consumer insights and demand forecasting. With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners.

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Vasos extolled for accomplishments

Mass Relators

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s At Eckerd, Vasos rose quickly through store operations ranks from assistant store manager to store manager, district manager and regional manager before joining Phar-Mor Food and Drug Inc., s management training program.