Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ
Inside Retail
DECEMBER 3, 2024
In 1997, Adidas acquired the Salomon Group and its brands, Salomon, TaylorMade, Mavic, and Bonfire; but later sold the brand to Amer Sports in 2005. The brand’s organic momentum on social media has helped amplify awareness across a broader target demographic, from Pilates princesses to sneaker enthusiasts.
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